The Sweetest Day of the Year
Sweetest Day is celebrated on the third Saturday of October. The first time it was celebrated was in October 1921 in Cleveland, Ohio. In 1922, the Cleveland Plain Dealer chronicled the first occurrence of the holiday and stated that the first Sweetest Day was planned by a committee of twelve confectioners. It is rumored that the committee was chaired by C.C. Hartzell. The Sweetest Day in the Year Committee gave over 20,000 boxes of candy to orphans, the elderly, and the unprivileged who may not have normally had access to sweets. Assisting The Sweetest Day in the Year Committee were some of the biggest movie stars of the time.
New York City had several attempts to start a “Sweetest Day”, including the declaration of a Candy Day in the United States. In 1927, The New York Times declared the week beginning on October 10, 1927, as “Sweetest Week”.
It wasn’t until 1937, that The New York Times reported that the National Confectioners Association has launched a movement within the candy industry to rank Sweetest Day with the other nationally accepted holidays such as Mother’s Day, Father’s Day, and Valentine’s Day.
Another Sweetest Day was proclaimed on October 19, 1940. This event was promotional in nature and more than 10,000 boxes of candy were distributed by The Sweetest Day Committee. The candy was given to 26 local charities. At the chapel at the Society for Prevention of Cruelty to Children 225 children were given candy out and 600 boxes were given to the presidents of the Jewish, Protestant and Catholic Big Sister groups in New York.
Today Sweetest Day is associated with heart-shaped boxes full of chocolates, greeting cards, and flowers much like Valentine’s Day. The day is celebrated more widely in some regions, such as the Midwestern and Northeastern states. Detroit and Cleveland are the biggest cities for Sweetest Day celebrations.
Saturday, October 21st is this year’s Sweetest Day of the year. Make sure to express your appreciation and gratitude for the people that are special to you and to your sweetheart.